The king is dead! The king is dead!
It’s funny. Never in my career as an SEO have I ever not heard someone, somewhere screaming at the top of their lungs that Search Engine Optimization was going to become a thing of the past before we knew it. The time has never come. And frankly, I don’t see it coming anywhere in the horizon.
We all know that search engines are essential to the way we consume the content online. It’s at the epicenter of what is the internet. Without it, navigating the web would be either hopeless or tediously unbearable. Probably both.
As long as that continues to be the case, SEO will live on.
I think we know that, though. The real problem isn’t the longevity this industry boasts. Or even the quality of it’s merits. What gets people all up in a fuss is that not everyone understands how to do this thing we do effectively. It’s almost like black magic for most people. And it’s something that the big search engines have mystified quite effectively. I mean, why would they want people to be able to manipulate their system after all. It’s not up to them to get you to understand how their system works.
In fact, it’s the opposite. They want (most) of you to struggle ranking organically so that you’ll have to pay up or shut up. That is unless you have real valuable content that most people want*